Week 11 reading reflection

You Need an Innovation Strategy

I was mostly surprised to hear that innovation efforts fail at first a majority of the time. The reason is because of a lack of alignment between innovation and business strategies. This is something I found to be very surprising and interesting. Before reading this article, I never would have though that businesses would mis-align their new innovation ideas with their typical business strategies. I learned many things in this article that are applicable to the start up of a business as an entrepreneur. There must be a specific innovation strategy in order to see success. Gary Pisano identifies the problem, a solution, and the proper steps to be taken. I like how Pisano discussed the success with Corning's innovation strategies and used a chart to show his success. I do not have any questions for the author and do not disagree with him. He provided a very indepth, clear, concise, and efficient analysis of where company's go wrong in innovation and how they can change their strategies to see more success.