Week 9 Reading Reflection

Marketing Challenges for Entrepreneurial Ventures

I really enjoyed reading this chapter and learned just how important the marketing process is when you are starting a business. Something from the reading that stood out to me the most was that there is a distinct difference between conventional marketing and entrepreneurial marketing. I never really recognized that there were different types of marketing based on the success and maturity of the company. The chart outlining traditional versus entrepreneurial marketing in this chapter was really helpful in better understanding this. Nothing in the reading was confusing to me, it was all very straightforward and the author did a good job of clearly and concisely explaining the importance of marketing and the different tactics that entrepreneurs should practice. I would ask the offer to provide real life examples of when these marketing tactics actually worked and were successful and how companies used these tactics in real life. This would help make the information of the chapter more credible and would also allow readers to better understand the matter. That is the only question I would ask. I did not think the author was wrong about anything in this chapter. I am someone who is usually interested in marketing so I found this reading to be very easy to read and understand.