Week 7 Reading Reflection

I thought this article was very interesting. Market segmentation is something that I have learned many times in different classes I have taken at UF so I know how important it is. I was most surprised by how much it has changed and evolved over time. I was interested to read about the 1964 market segmentation plan. I was also very surprised at the fact that although market segments may reach the target market, sales do not always increase because of it. Because of this, I would ask the author what makes market segmentation so important aside from the chance of it increases sales, because it is clear that this is not always the case. I do not disagree with the author and thought he did a thorough analysis of market segmentation.

Elevator Pitch No. 2

2) The feedback that was most important to me was to be more enthusiastic which is definitely something I struggle with, especially when I am recording a video of myself. I got a lot of positive feedback about my idea which gave me more confidence that it could actually work. The most surprising feedback was that someone didn't think the Midtown bars would agree to it because they rely on getting money from IDs that they know are fake, so the whole uploading your ID thing wouldn't be practical. I did not agree with this. Especially because most bars don't charge a cover if you are over 21 so this would automatically be making them a lot more money.

3. I changed this pitch from the last one by starting off with questions that I thought would relate to most college students. I also included something at the end about getting 2 free drink vouchers when you sign up to give people more of an incentive. Overall, I tried to appeal more to my target audience and consumers.