Week 7 Reading Reflection

I thought this article was very interesting. Market segmentation is something that I have learned many times in different classes I have taken at UF so I know how important it is. I was most surprised by how much it has changed and evolved over time. I was interested to read about the 1964 market segmentation plan. I was also very surprised at the fact that although market segments may reach the target market, sales do not always increase because of it. Because of this, I would ask the author what makes market segmentation so important aside from the chance of it increases sales, because it is clear that this is not always the case. I do not disagree with the author and thought he did a thorough analysis of market segmentation.