Business Basics at the Base of the Pyramid by Vikram Akula
I found this article to be very informative and it took an interesting perspective on customer growth. I would most interested to hear about the three entrepreneurial principles that make up SKS's business strategy. These three principles include adopting a profit-oriented approach, standardizing products in order to boost capacity, and using technology to reduct costs and limit errors. All of these strategies seem very useful. They described the most important part of their growth as increasing customer loyalty which is definitely something I agree with. One question I would ask the author is why they chose these as their business concepts, what pushed them to take an entrepreneurial, customer based approach to their organization? The other question I would ask would be why the organization decided to invest so much time and energy into a market where they receive little profit margin in return. While it is a new and innovative idea to provide microloans to less fortunate, it does not seem like a good return for the organization. Nothing was confusing about the article and it was easy to follow along with the ideas and business concepts behind SKS.
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